WMS built inside the operation · live in 100+ warehouses

One system
for the whole
operation.

Selveo connects your warehouse, purchasing, and fulfilment in a single system. Built inside the operation — before we ever sold it externally. Fast, frictionless integration with your webshop and every carrier you use.

Faster pick-and-pack
100+Customer warehouses live
50+Native integrations
Powering 100+ ambitious operations
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What you're actually buying

It's not the software that makes the difference — it's the people behind it.

Selveo is built by people with real operations behind them — running Firtal's warehouse for years, scaling other large complex businesses, growing their own small-and-mid e-commerce companies. Long before we ever sold the product to anyone else. You don't talk to a support bot — you talk to real humans who've sat in your chair.

Meet the team behind Selveo
Operations, on one platform

From supplier to the customer's door on one data layer.

One system covers purchasing, picks, stock levels, returns, and carrier SLAs — no exports, no switching tools.

How it works

A single operational layer — from purchase to dispatch.

Selveo unifies the three operational stages that most businesses run on separate tools.

01 · RECEIVE

Goods in, correctly booked

Inbound shipments are matched to purchase orders. Every SKU, lot, and batch lands in the right location with the right attributes captured — expiry dates, supplier references, quantities.

02 · MANAGE

Pick, pack, and fulfil

Optimised pick paths, wave management, and packing workflows keep your team moving. Orders route to the right carrier automatically.

03 · REPLENISH

Reorder before you run out

Purchasing rules and supplier lead times drive reorder suggestions. Your team approves — or lets standing rules auto-trigger for fast-movers.

Our 2015 bet

While everyone went mobile first, we went API First — which now paves the way for full AI integration.

We drew up Selveo in 2015 — the year the iPhone 6 was on every billboard and 'mobile first' was the only acceptable answer. We bet the other way. Every action in the system would be an API call first and a button second. 11 years later, that's exactly the layer AI agents need — something they can act through, not just read from.

Every action is an endpoint

Purchasing, picking, putaway, returns — there isn't a button in Selveo without an API behind it. Anything a person can do in the system, an agent can do too — with the same permissions and the same audit trail.

One open data layer

Shopify, Dynamics, e-conomic, DAO — all wired on the same open data layer that's been open since day one. No privileged back door. Your entire data model is available to an AI agent if you allow it — through the same access control your integrations have always used.

A layer agents can act on

AI only becomes useful when it can act. Chat is one thing; placing a purchase order, rebalancing stock, or approving a return needs an endpoint per workflow. That layer's been in Selveo for 11 years.

What we won't compromise on

The most important thing is that it keeps working.

Reliability isn't a marketing promise — it's the principle we won't move on. We don't test new features on you. Every feature passes through Firtal's own warehouse before it reaches yours.

How we keep it running
Jesper Hvejsel
Case · Firtal Group
Without SELVEO we would have twice as many staff in the warehouse and in purchasing and our speed in the warehouse would probably be 2-3 times lower than the level we are at now.
Jesper Hvejsel CEO · Firtal Group
~2M
Parcels processed per year
Fewer warehouse staff than without Selveo
2–3×
Higher warehouse throughput with Selveo
100%
Real-time measurement across all processes
Integrations

Plugs into the stack you already run.

Selveo is the operational brain — your storefront, ERP, accounting, and carriers stay where they are. Fast, frictionless to connect.

Shopify
Magento
Dynamics 365
e-conomic
Business Central
DAO
PostNord
GLS
Bring
DHL
Klaviyo
+44 more

See all 50+ integrations

Ready when you are

Let's look at your operation together.

Book a working session See pricing

30-minute call. We walk through your current setup and show how Selveo fits in — with no pressure and no fluff.