Customer Cases

01 / 04

Without SELVEO we would have twice as many staff in the warehouse and in purchasing and our speed in the warehouse would probably be 2-3 times lower than the level we are at now.

We can measure every step and process in real time, which gives us super valuable insight and means we can continuously adapt to the markets we operate in.

Firtal operates some of Denmark's largest e-commerce brands in dietary supplements and personal care — with a combined order volume of nearly 2 million parcels per year across brands and countries. Scaling that without sacrificing speed or data quality requires a warehouse system that measures every single step and can adapt in real time.

Selveo became the core of Firtal's warehouse and purchasing operations. Every pick, pack, and goods receipt is measured. The purchasing assistant suggests replenishment orders based on actual sales patterns and supplier lead times. Every discrepancy is caught automatically — so management can focus on growth instead of putting out fires.

Jesper Hvejsel CEO, Firtal Group

~2MParcels processed per year
2×Fewer warehouse staff than without Selveo
2–3×Higher warehouse throughput with Selveo

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02 / 04

SELVEO lifts our business

The expansion and the explosive growth with the opening of new markets, business areas and stores, has placed great demands on logistics and our assortment. SELVEO has helped lift all of that to a higher level. Everything from complex purchasing strategies to optimisation of the way we have to think about inventory.

Ditur was growing rapidly across multiple markets simultaneously — e-commerce, retail stores, and B2B distribution. The existing warehouse management could not keep pace, and purchasing decisions were made on gut feeling rather than data. The time had come for a WMS and data architecture that could match the ambition.

Selveo became the backbone of Ditur's unified operation across e-commerce, retail, and B2B distribution. Warehouse, purchasing, and order flows were consolidated into a single system, enabling every decision to be made on the same data layer. Complex purchasing strategies became possible — across suppliers, countries, and product categories.

Mikkel & Kasper Dissing Founders, Ditur

✓Operation unified across every channel
+New markets supported at scale
↑Complex purchasing strategies enabled

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03 / 04

The business really took off after our appearance on Dragon's Den

Rasmus from SELVEO has proven to be an extremely valuable sparring partner and his ability to translate physical processes into virtual ones is truly "one of a kind". Cost efficiencies and the ability to think outside the box mean we will choose Rasmus and SELVEO every time.

Following their appearance on Dragon's Den, Muscle House tripled revenue in a short period of time. Existing processes could not handle the increased volume, and warehouse and packing procedures were in need of a thorough digitalization.

Selveo was implemented as the central warehouse system. Processes that were previously physical and paper-based were translated into digital flows — picking, packing, purchasing, and goods receipt were brought into the same streamlined workflow. Scaling became a matter of configuration, not headcount.

Haris Bejtic Co-owner, Muscle House

3×Revenue growth absorbed
✓Streamlined picking and packing processes
✓Digitalized goods receipt

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04 / 04

A non-scalable setup proved inefficient

After a couple of years with a steep growth curve, where the processes that had been established outgrew their framework and quickly turned out not to be scalable, the main focus was to ensure easy and simple management of purchasing and streamlining of all the procedures in the warehouse.

Molly og My was growing steeply — and the processes that had worked early on could not scale. Purchasing management and warehouse flow in particular needed a model that did not require manual, hands-on follow-up every single day.

Selveo took over purchasing management and warehouse flow. Picking precision and speed became competitive advantages, and the intelligent purchasing assistant handled all rule-based reorders. Day-to-day operations became predictable — even during peak growth months.

Luise Sejrup Co-founder, Molly og My